Enjoy the rewards of sportsmanship

Elevate every moment of the sporting season at Dubai's most lively destinations and make your experiences even more rewarding.

U By Emaar, a loyalty programme designed around individuals, it represents the best that life has to offer, from experiences at award-winning destinations, culinary journeys at world-class restaurants to time spent at Dubai's most popular attractions. As a member, you can earn Upoints against eligible spend on dining across participating venues, which can then be redeemed against the experiences of your choice.

If you have not registered for U By Emaar, just fill in the form below to begin your journey.

BENEFITS
BLACK SILVER GOLD PLATINUM
Earn Upoints every time you stay, dine or play with U By Emaar
Book direct and enjoy 10% savings on hotel stays###
Exclusive tier savings on your dining bill## 10% 20% 25% 30%
Exclusive tier savings on Spa treatments### 10% 20%
Late hotel checkout until 4.00 PM* ###
Complimentary buffet breakfast for 2 when staying** ###
Upgrade to enhanced room*** ###
Complimentary popcorn and cold drink when you purchase Reel Cinema movie tickets
Upgrade to suite*** ###
20% savings on membership fees at Emaar leisure clubs
Exclusive saving of 30% at Dubai Opera
Complimentary Club lounge access for 2****
Complimentary transfers to and from Dubai International Airport###
2% land registration fee waiver#
2 year free service fees#
Access to The Dubai Mall Fashion Lounge for 2
  • * Subject to availability
  • ** Not available at Rove Hotels
  • *** Subject to availability at time of check-in
  • Applicable only on direct purchases from Emaar Properties
  • ## Not available at Rove Hotels
  • ### Not available at Armani Hotel Dubai

Please Click here to view terms and conditionsor Click here to access frequently asked questions.

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